We believe that small incremental changes in mindset, behaviour and food choices can contribute to larger impactful changes to people and the planet. Considering the current lifestyle-related health issues and environmental challenges we face in our society, we are advocates for sparking curiosity, awareness and interest in how people think, consume and interact with plant-based food. We aim to empower people to make informed dietary choices, improve culinary skills, and encourage critical thinking and empathy towards the planet and its inhabitants.